Why do we need instructions on a shampoo bottle? After only a few training exercises, any three-year-old can operate a shampoo bottle. Yet every bottle of shampoo I can find has instructions. The sequence, “lather, rinse, repeat,” became such a well-known instruction that it took on meme status in culture. Brian Regan has taken on a similar set of instructions on a Pop Tarts box. If you haven’t enjoyed his take on the ridiculous nature of obvious instructions, you should take a moment to watch it here on YouTube before proceeding. I will wait. (And while you’re there, you might
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