Earlier this fall I finished reading Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action. Besides being inspired and challenged in my own leadership, I was deeply taken with his vision for effective marketing or branding: the idea that starting with why the organization exists is the most effective way to inspire excellence and a loyal following. I was first introduced to Simon Sinek by one of my former students. He was working on his Senior Thesis with me, and his topic was the negative ramifications of the smart phone. So naturally he shared with me
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