Tag: marketing

Three People You Should Listen to in 2021

As 2020 wraps up there is much to be grateful for in the midst of one of the most difficult years we’ve experienced as a society. Today is Boxing Day, which is a great day for gift giving, reflection on the year past and perspective on the year ahead. (When I lived in the UK, my family and I fell in love with Boxing Day. It was such a relaxing addition to the Christmas season.) So I would like to give a gift by recommending a few different podcasters who will fill your new year with excellent content and interesting

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marketing manipulation

Marketing, Manipulations and True Classroom Leadership

Earlier this fall I finished reading Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action. Besides being inspired and challenged in my own leadership, I was deeply taken with his vision for effective marketing or branding: the idea that starting with why the organization exists is the most effective way to inspire excellence and a loyal following. I was first introduced to Simon Sinek by one of my former students. He was working on his Senior Thesis with me, and his topic was the negative ramifications of the smart phone. So naturally he shared with me

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